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Media Road Test: Facebook

- What's new?

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Facebook submits third generation iPhone app

LONDON - Facebook has submitted its newest iPhone application to Apple's App Store for approval, which features improved functionality from Facebook's main website.

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IAB attempts to lure brands on to mobile

LONDON - The IAB has created a best practice guide for marketers as part of a new drive to showcase mobile as an effective marketing medium.

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Facebook tipped to launch webmail service

Facebook is set to launch a new webmail service, known internally as Project Titan, on Monday, according to reports.

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TBG study reports low engagement for Facebook UK ads

UK advertisers are not seeing as high an engagement with ads on Facebook compared to other markets, as they use paid-for media on the social network for direct response rather than brand building,...

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Mediaedge:cia goes digital with sports

LONDON - Mediaedge:cia has launched its first digital campaign for swimwear brand Speedo to promote its beach sports lifestyle range.

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CNN.com to link with Facebook for Obama inauguration

LONDON - CNN.com has partnered with Facebook to enable community interaction on the day Barack Obama is officially sworn in as President of the US.

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Social link-sharing site Digg relaunches

Social link-sharing website Digg has relaunched, with a focus on making it better for publishers as well as users.

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FT and O2 tie up content deal

Mobile phone giant O2 has signed up another national newspaper – the Financial Times – to supply a news feed to its range of handheld PDAs.

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CNBC to push UK news feed

LONDON - CNBC, the business news broadcaster, is to proactively sell the UK feed of its international news service to media agencies for the first time.

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Facebook begins testing automatic video ads in News Feed

Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.

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Facebook announces changes to News Feed formula

Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.

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Click-through as currency shows how brands have got the internet all wrong

If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to...

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Facebook begins testing automatic video ads in News Feed

Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.

View Article
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